Discussion Questions

  1. How could a grocery retailer use inventory to increase the responsiveness of the company’s supply chain? 2. How could an auto manufacturer use transportation to increase the efficiency of its supply chain?
  2. How could a bicycle manufacturer increase responsiveness through its facilities?
  3. How could an industrial supplies distributor use information to increase its responsiveness?
  4. Motorola has gone from manufacturing all its cell phones in house to almost completely outsourcing the manufacturing. What are the pros and cons of the two approaches?
  5. How can a home-delivery company like Peapod use pricing of its delivery services to improve its profitability?
  6. What are some industries in which products have proliferated and life cycles have shortened? How have the supply chains in these industries adapted?
  7. How can the full set of logistical and cross-functional drivers be used to create strategic fit for a cell phone manufacturer targeting both time-sensitive and price-conscious customers?
  8. On which supply chain drivers should a firm trying to shrink its cash-to-cash cycle focus?
  9. Would you expect a brick-and-mortar retailer or an online retailer to have a higher asset turnover? Which supply chain drivers impact asset turnover?

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